Our Story

The Social Factory is the brain child of Alyssa Winegarden, who has always believed in the side-hustle and supporting local. Having freelanced for four years in addition to working a fulltime job, Alyssa decided to invest in her desire to build beautiful, strong, and multi-faceted online presences that cater to the small businesses of Woodstock, Ontario and surrounding areas.

As technology and social media continue to disrupt the media world and in turn increase competitiveness among saturated industries and small businesses, Alyssa was inspired to provide forward-thinking brands with the tools needed to seek longevity in an ever-changing landscape by providing them with a digital marketer in Woodstock.

Get in Touch!

I would be absolutely delighted to hear from you! Are you an Oxford County business looking to grow your online presence? Do you have a new project you’d like to launch? Perhaps you’d like to learn how to stylize a flatlay photo? Contact me!

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Founder + Creative Director

Alyssa Winegarden

Alyssa is a digital media marketer in Woodstock, Ontario with six years of professional social media management and brand development experience. Between her time in the agency world, coordinating projects, developing strategies, and cultivating brands, to working in-house for corporations and web publishing tech firms, Alyssa offers a truly holistic experience for those looking to develop and grow their online presence.

An early adopter of social media for business, Alyssa channeled her know-how to develop her online persona, TheAlyWolfe, which has since grown to over 11,400 engaged followers on Instagram. As a micro-influencer, Alyssa uses this unique perspective to deliberately and tactfully guide her clients into the spotlight through social media strategy and management, styled photos and curated content, and website design.

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Inspired By

  • Nature and simplistic design
  • Clean lines and white walls
  • Quirky succulent planters
  • Exposed brick and live edge wood working
  • Fresh florals

Fast Facts

  • I have 12 succulents in the most adorable (and sassy) planters
  • I adopted an ex-racehorse a two years ago named Village
  • I grew up in the country outside of Otterville, Ontario
  • I believe in supporting small business and shopping local