The Social Factory | Digital Marketing + Brand Development

The Importance of Social Media Consistency

When it comes to your online brand, social media consistency is incredibly important for brand awareness and understanding. If a fan or prospective client wants to follow you on several of your social accounts or cross-reference your work, you want them to be able to find you! There are a few different ways you can ensure your online footprint is consistent and easy to discover.

Keep Handles the Same

All of your social handles should be the same – whether you’re on Pinterest, Instagram, Facebook or Twitter, I should be able to plug in the same handle and have you pop up. If you have a different handle for each individual social account, not only does it come across as slightly unprofessional and inconsistent, it makes it difficult for me to authenticate each account and determine if, in fact, the profile I’m trying to find is yours.

Avoid Changing Your Profile Picture

In addition to your social handles, your profile image should be consistent where possible. If you’re like most people, you mindlessly scroll and begin associating a user’s profile picture with their content. If your profile picture is constantly changing, the association a user has with your profile and content can easily dissipate.

Apps That Can Help

If you’re one of those people who really enjoys an aesthetically pleasing Instagram theme and if that theme is part of your brand identity, it can be difficult to know what images will work well in sequence if you aren’t using a blanket filter or preset. Apps like Social Studio or Planoly can be great additions to your social plan as they allow you to schedule out your posts and move them around so you can how your feed will look prior to committing and clicking ‘Upload’.

Are your social media profiles consistent across the board? Do you have an argument against social media consistency? Let me know by leaving a comment below!

I am a brand builder. A content creator. A digital media marketer. An early adopter. A trend maker and trend creator. I am a storyteller. Let me tell yours.

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